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Alpert's band was featured in several TV specials, each one usually centered on visual interpretations of the songs from their latest album—essentially an early type of music videos later made famous by MTV.
The first Herb Alpert and the Tijuana Brass special, sponsored by the Singer Sewing Machine Company, aired on April 24, 1967 on CBS.
"Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records.
In 1965, Alpert released two albums, Whipped Cream & Other Delights and Going Places.The band debuted in 1965, and became one of the highest-paid acts then performing, having put together a complete revue that included choreographed moves and comic routines written by Bill ("José Jiménez") Dana.